Serko Ltd

Job Title

Senior Vice President

Mike Daly has over thirty years of travel technology experience across corporate and leisure markets. Upon starting his travel career at United Airlines in 1994 after being laid off by the New York Mets due to the MLB players strike, Mike was instrumental in the development of online booking at GetThere, Travelocity and Sabre. More recently, Mike helped grow Freebird and Deem in the corporate travel space as SVP Sales and VP of Strategic Partnerships, until their acquisitions by Capital One and Enterprise Holdings, respectively. In late 2019, Mike joined Serko as their VP of Sales to help grow the company globally with an emphasis on North America and was promoted to SVP in 2023.  

Mike frequently speaks at industry events, including GBTA, their local chapters, ACTE formerly, ProcureCon, Phocuswright, TAMS, and BusinessConnect. Mike volunteers his time as the Chair of the GBTA Technology Committee, a mentor for GBTA Ladders, the Co-Chair for WINIT’s Education and Development Committee, and is also a strong supporter of the Juvenile Diabetes Research Foundation (JDRF), the YMCA, and the Children’s Hospital of Georgia. He also coaches various youth sports, including baseball for the Team Georgia Baseball Academy.  



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